Share on Google+ Share on Facebook Share on Stumbleupon

Resources for Nonprofit Websites for getting donations

Companies that specialize in nonprofits

Cheap and simple

The cheapest and simplest way to receive donations is to use a service such as Amazon's Simple Pay Donations that collects the money on their site. They give you a "click to give" button to put on your website, which takes a donor to Amazon's website, where he uses Amazon's regular payment forms to make his donation. The visitor can use whatever credit card he usually uses to buy stuff on Amazon. American Express has a version for Amex card owners. For Amex, your charity needs to be listed in Guidestar's database as an eligible recipient.
PayPal provides a "Donate" button similar to Amazon's. They don't require proof of 301(c)3 status until you've received a certain amount in donations.
2checkout is a credit card processing company that provides buttons like PayPal's. They accept payments from all major credit cards.
For instructions on how to cut and paste button code into your website, see How to add code snippets to your website pages

Pros:

  • Fees are lower than sites that are more intimately linked to your own website.
  • Setup is simple, since the donor information is all gathered on their site.
  • In the case of Amazon, giving is quick and painless for those who are already Amazon customers.

Cons:

  • You may not be able to access information about the donor. The donor can elect to share her info, but that sharing is voluntary, and in the hands of the donor.

Companies That Let You Keep Your Donor Information
Network for Good If your are a large U.S. 501c3 with a tax id number, about $100 a month and 3% will let you collect through Network for Good.


Affinity Shopping

(aka Free Money)

This is a real win/win. A shopper signs up at an affinity site such as

iGive.com, frequently getting coupons or discounts as a signing bonus. When he buys something online, part of the purchase price goes to the organization he designates. For the organization, this is free money. The only effort on the organization's part is asking their supporters, both online and in the real world, to patronize the affinity site's merchants.
Another such site is Goodsearch.com.
Amazon has jumped into the ring with their Smile program. They contribute a small amount to the charity of the customer's choice each time they make a purchase.
If you can get your supporters to use their search engine and their shopping site, they'll chip in part of their profits to your organization.

More Sources of Free Money

Sell your own stuff

CafePress allows you to set up a store selling your own logo'd merchandise at absolutely no cost. Not only will you make a bit of money on each item sold, the people wearing your items will be giving you free advertising. CafePress takes care of all manufacturing, order tracking and shipping. All you have to do is design the items and collect the money.

Sell other people's stuff

Reader's Digest lets you sell magazines online through their www.eFundraising.com site. You can ask your supporters to help you by purchasing or extending their subscriptions through you. No cost to sign up.

A Few Discreet Ads

You can put small Google ads on your site. You get a few cents each time someone clicks on their ad. For more information see Monetize your website

Other Helpful Websites

For more information on fundraising on the internet, try these sites:

Network For Good has a blog with advice for fundraisers.
The Nonprofit Matrix is a free directory of hundreds of websites serving nonprofits, charities and causes.
Techsoup Articles and online community for nonprofits.